In my opinion, influencers and content creators absolutely needs a good SEO-rich website and we are elated to have recently launched the redesign of our website, with the help of Brooke Hurford from Studio B! Brooke has been creating for years and I knew If i wanted to be taken seriously building my brand, she was the one to help me. Relying solely on social media just wouldn't cut it. Here's why a well-optimized website is essential.
First off, control. Social media platforms can change their algorithms, policies, or even disappear overnight. Having your own website means you control the content, the design, and the experience. No more worrying about getting shadow-banned or dealing with platform drama.
Next, visibility. Google is the go-to source for information. With proper SEO, your website can rank higher in search results, bringing in organic traffic from people actively looking for what you offer. This means more eyes on your content, more engagement, and more potential collaborations.
Then there's credibility. A professional website boosts your credibility and helps you stand out. It’s a place where brands can see your portfolio, fans can follow your blog, and everyone can find out more about you and your work.
Finally, it's about consistency. Your website is a hub where all your content lives permanently. It’s a place where you can integrate your social media, share detailed posts, and keep your audience engaged.
In short, a good SEO-rich website is your ticket to long-term success in the influencer and content creation world. Don't just play the game, own it!